AI-generated imaginary.

Visual proposals for Spanish Market
Nano Banana, 2026

“Someone’s trash is Someone else’s treasure” Balenciaga x Vestaire Collab Proposal
Flora AI, 2025

For this AI-generated fake campaign, I took Balenciaga’s best-selling items and concealed them inside black trash bags. Their forms remain recognizable, even when fully covered. The idea was to remove surface value and let the silhouette speak. To some, it might look like trash. To others, it’s a cult object. A treasure. It’s all about perception. By turning garbage bags into objects of aspiration, the campaign reflects on fashion’s obsession with image, status, and reinvention.

“Hanging with Bottega” Bottega Venetta Campaign Proposal.
Midjourney, 2025

This fictional campaign reimagines the bag as a global installation, transforming it into a giant hammock suspended in front of the world’s most iconic landmarks. From the Duomo in Milan to the Statue of Liberty and the Eiffel Tower, the Jodie becomes a surreal resting place, a literal pause in luxury. The tagline “Hang With Bottega” invites people not just to join Bottega’s community, but to take a break from chaos of the city. This concept blends fashion, public art and irony. It plays with the idea that luxury can be both aspirational and absurd, turning the everyday act into a bold visual statement. A campaign that is both elegant and playful, Hang With Bottega repositions the Jodie Bag not just as an accessory, but as a space to exist.

“Fashion Ducks” Duck Store Collection Proposal.
Midjourney, 2025

What if rubber ducks became the new it-girls? High fashion meets collectible toys in a series that reimagines iconic designer codes through playful, sculptural ducks. Tweed, puffer, minimal tailoring, pixel knit - all in duck form. Think about it, even couture needs to quack!

“Alexander’s Curch” Alexander McQueen Intervention Proposal.
Flora AI, 2025

Sacred architecture would become the stage for something profane. A church wrapped in black plastic. Not to hide it, but to expose it. Mourning. Drama. Restrained theatricality. Pure McQueen.
It’s Milan Design Week these days, and I keep thinking how powerful it would’ve been to stumble upon this kind of intervention in the city. Not just a provocation, but a dialogue. Between the eternal and the ephemeral. Between the divine and the deeply human.

“Made in Italy” Moschino Campaign Proposal.
Midjourney, 2024

Made in Italy. Like, actually. Accessories handcrafted by chefs. High fashion meets high cholesterol. Because why wear gold when you can wear pepperoni?

“This is so LOEWE” Loewe Campaign Proposal.
Midjourney, 2024

This concept started with a tweet. Someone posted a photo of a tomato and wrote, "I don’t know how to explain it, but this tomato screams Loewe." That was it. That exact feeling. When something is fun, sculptural, and has a silhouette so good it just feels Loewe. You either get it or you get it. LOEWE is about turning the ordinary into something emotional. Shoes made from balloons. Pixelated hoodies. Dresses blooming into actual flowers. It’s bold. It’s playful. It’s refined without trying to be perfect. Being Loewe is being unexpected. Turning objects into presence. Giving still life a pulse.

“Prada is Calling” Prada Intervention Proposal.
Midjourney, 2024

I imagined a winter installation where ski lifts are transformed into vintage telephones. A visual metaphor about (dis)connection in an age of hypercommunication.

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